At MACK Realty Group, we know that selling your home is a combination of many factors, including market conditions, which are outside of our control. As a REALTOR, your Sales Associate will:

• Help you determine the best selling price for your home

• Suggest what you can do to get your home in top selling condition

• Keep you up-to-date on what is happening in the marketplace, including price, financing and terms of competing properties

• Help you objectively evaluate every buyer’s proposal and guide you through the often complicated transaction process

• Assist you in resolving issues that may arise after the initial sales agreement and advance the transaction to settlement.

Pricing Your Home

Determining the best asking price for a home can be one of the most challenging aspects of selling a home. When we see your home, we identify the value of every aspect of your property to the potential buyer. Once we establish the value, only then can we start to work on a price.

Establishing a listing price comparable to similar homes currently on the market in your area allows us to attract the optimum number of prospective buyers to view your property. We use a combination of properties for sale, those sold recently, and even houses that have expired or come off the market recently to ensure we have an accurate listing price.

• Pricing it at market value increase the number of showings and the percentage of qualified buyers looking at your property.

• Pricing your home above the market value reduces the number of qualified buyers willing to view your home, who would otherwise be prime candidates to purchase your property.

• Overpricing forces continued price reductions and longer Days on Market.

• Fewer potentially qualified buyers will respond to your ad, feeling they can’t negotiate enough

Your Sales Associate’s job is to take the Value of your home and translate it into the Net Results that meet your bottom line.

Marketing and Advertising

The key to a successful real estate transaction is marketing. And MACK Realty Group has one strongest and most effective marketing programs in the industry. From the moment you list your home for sale, we put our sophisticated marketing to work for you. Your sales associate will create an individualized marketing plan for you based on the right tools to sell your home.

• Multiple Listing Service – This exposes your home to over 8,000 real estate professionals statewide.

• Virtual Tour – An innovative and impressive way to give prospective buyers a comprehensive view of your home. These tours can be posted on Realtor .com as well as our company website.

• The Internet – the number one place for homebuyers to view listed properties. With technology at their fingertips 24/7 and the ability to communicate immediately, we assure our sellers of a strong Internet presence. Your home will appear on our own website www.mackrealtygroup.com, as well as the following 3 rd party websites www.realtor.com, www.boston.com, www.renorth.com , www.homefind.com , www.homes.com, www.masshomes.com , www.massachusetts.com , www.suburanrealestate.com , www.sunchronicle.com, www.mlshomfinder.com, www.LPRealestte.com.

• Direct Mail Campaign – Property brochure cards may be a part of your personalized marketing campaign. Plus Feature Sheet with information and photos of your home, e-mails to our agents’ clientele and area real estate offices and their agents.

• Open Houses are carefully planned for maximum exposure. We believe that selected key times for open houses provides the best results.

• Yard Signs . Our professional, very visual yard signs communicate a message of trust and integrity. The majority of first time callers are responding to a sign they’ve seen on a property.

• Newspapers . When appropriate, we strategically use daily, weekly, and / or community papers to ensure we are hitting all the targets and providing your home with the maximum exposure.