Pricing Your Home

Determining the best asking price for a home can be one of the most challenging aspects of selling a home. At MACK Realty Group, we look at value: when we see your home, we look to identify the value to the potential buyer: of each room, of the location, of property itself.  Once we establish the value, only then can we start to work on a price.

Establishing a listing price that is comparable to similar homes currently on the market in your area allows us to attract the optimum number of prospective buyers to view your property.  We use a combination of properties for sale, those sold recently, and even houses that have expired or come off the market recently to ensure we have an accurate listing price.

•    Pricing it at market value, increases the number of showings and the percentage of qualified buyers looking at your property.

•    Pricing your home above the market value reduces the number of qualified buyers willing to view your home, who would otherwise be prime candidates to purchase your property.  

•    Overpricing forces continued price reductions and longer Days on Market.

•    Fewer potentially qualified buyers will respond to your ad, feeling they can’t negotiate enough

Trend Pricing Program

At MACK Realty Group, we use the Trend Pricing Program to estimate the length of time your property will be on the market based on the price of your home, comparable homes for sale in your area, and the current market conditions. This is a great tool that helps us ensure that we the best price for your property.

Your Sales Associate’s job is to take the Value of your home and translate it into the Net Results that meet your bottom line.